Dallas Escorts: 4mm targeting untapped gaming markets
Also key is working closely with other entertainment industries, as 4mm is currently with the Def Jam label, to create win-win projects for both businesses.
“Some of the things that have happened in the music category over the past few years have created a number of high-profile head-butting incidents,” according to Perrett. “There’s definitely a jockeying of ‘my industry is better than yours’. I just firmly believe if you approach these situations with a mutual respect and a mutual understanding of what each other brings to the table you can create a partnership that will deliver value to both sides,” he added.
“It shouldn’t be a win/lose relationship. Why not have a music label invest in the game? Because then their interests are absolutely aligned with the game. The better they pimp their music, the more royalties they will make on games. It doesn’t have to be one at the exclusion of the other.”