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… Oprah is in a class of her own, and [morning shows] don’t mind following in her footsteps.”
Grace McQuade, executive VP at Goldberg McDuffie Communications, a firm that specializes in book publicity, concurs. “Every show wants to get the first interview but they can’t,” she says.
“When it’s a book in the news or an author who is a newsmaker herself or himself, usually they’re willing to follow and do the interview [anyway].”
To combat the problem of overexposure — and hearing the same, rehearsed talking points over and over again — show producers will “watch the other interviews and come up with their own way of doing the interview, [ask] fresh questions and put their own spin on it,” McQuade says.
Ultimately, there’s no such thing as oversaturation when it comes to celebrities pimping their products.

See the full article from “New York Post”