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Paul Farhi: Greetings all, and welcome to our mid-summer chat and weenie roast…So, comes word now that Radio Shack will be rebranding itself as “The Shack” in the next few weeks (thanks to pal Mark for highlighting this). I guess dropping “radio” from its name makes some sense; “radio” doesn’t exactly say “cutting-edge technology” these days. On the other hand, neither does “shack” (it sounds like the name of a strip club, as my friend Jane, wife of the aforementioned Mark, points out). Being kind of not cutting edge myself, I have to wonder why companies bother to rebrand, and why they always seem to do it so badly. Kentucky Fried Chicken removed the heart attack from its name by rebranding itself as KFC some years ago. Ditto Philip Morris, which became the unidentifiable Altria Corp.

See the full article from “Washington Post”

Arthur Eisenberg, Ph.D., professor and chairman of the department of forensic and investigative Genetics and co-director of the UNT Center for Human Identification at the University of North Texas (UNT) Health Science Center, is on a mission to stop this horrific industry through a $500,000 grant from The Life Technologies Foundation to develop the DNA-PROKIDS Project (Program for Kids Identification with DNA Systems ). PROKIDS is an international humanitarian effort using DNA testing to deter human trafficking of children and help reunite abducted and homeless children with their parents.
Through the DNA-PROKIDS program, DNA samples will be obtained from children associated with human trafficking whether through prostitution, forced labor, militant activities, or illegal adoptions, or homeless children found living on the street. Their DNA profiles will be stored in an international database were they can be searched against the DNA profiles provided by families who have had their children kidnapped or lost.

See the full article from “PR Newswire (press release) (press release)”